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Courses &

Private Coaching

Customer Journey Strategist

About LaTonya Washington

An entrepreneur at her core, her hunger for success and to see others succeed, has caused her to develop programs and business workshops from entrepreneurship to leadership. Each endeavor led LaTonya closer to the one piece of her puzzle that she was missing — business mastery with a focus on customer relations.

Since 2013, LaTonya has helped administrative leaders, entrepreneurs and business professionals get through the obstacles of defining their message and then sharing it through digital media. She is also an Associate Professor at Mt. San Jacinto College, instructing Social Media Marketing.


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LaTonya WashingTon

Helping You Understand Your Customers’ Journey

One of the things that I do BEST is GUIDE you in getting to know your customers — what motivates them, what pains them, and what’s meaningful to them? Knowing these things will aid you in accommodating their wants and needs. You may ask, “what qualifies you to be such a person?” Let me answer that. With over 35+ years of service in the medical field, the business world, the marketing world and college professor, I have mastered understanding social behavior, and have equipped myself in creating helpful content that is client and customer-focused. I’ve had the opportunity to work with thousands of entrepreneurs, intrapreneurs, marketers, college faculty and Fortune 500 Companies in leveraging themselves in the marketplace.

Because your clients and customers come with unique experiences, have different goals and are at different stages in their lives, you want to be well equipped to support them through their customer journey. But in order to do that, you first have to be readily able to give them what they need, your UNIQUE ADVANTAGE. Therefore, I’ve developed an ON DEMAND curriculum devoted to you finding your value proposition, being known for your expertise, and being in DEMAND.

Avail Our Early Bird Promo!

Create And Launch Marketing Program

It fully equips you to find your place in the market, create your topics and content for your niche audience, and become more visible with proper use of social media platforms and tools.
VIP Bundles You Can Access
Ongoing VIP
Ongoing On-Demand
customer journey worksheet

Human Connection Skills Downloadable

Power up communication skills to handle challenging relationships
Nourish emotional well-being by enhancing acceptance and compassion.

$27 ONLY

proposal cheat sheet

Proposal + Contract = Profit

I harp breaking down your process of getting you from connecting to potential clientele to the paid contract.

$27 ONLY



Private coaching sessions are for those business owners and entrepreneurs ready to dive deeper into their message and want that private, one-on-one coaching necessary to get through the obstacles of finding their advantages, developing their content within platforms and masterminding strategic plans
What They Say About LaTonya

Customer Reviews

When it comes to recruiting staff from a pool of professionals, I realized that our recruiters and staff members at ITH Staffing Inc., would need to be on their A game to get those professionals to want to work through us.

In that, as the Executive Director, I wanted to ensure our recruiters were versed in customer service and ensuring they were comfortable to deal with crises, and understand the people they were interviewing, whether it be via the phone or in person.

I hired LaTonya Washington and the Customer Culture program because of her personality and positive nature. I also saw how she connected with others which set the tone and changed atmospheres, allowing those in sessions to believe they could change and become better in their own personal development. I immediately saw the results in our staff members as they were placing positive sayings in their areas so upon entry into the work place, their very own attitudes would be in tune with a great day.

The Customer Culture program was so effective, that I informed Ms. Washington that I wanted her to also apply the program to our sister company in the Los Angeles area.”

constance moonzwe

Constance Moonzwe

Executive Director, ITH Staffing

“LaTonya, I’ve received nothing but positive feedback from staff. They loved your energy and believe you have given them tools they will be able to utilize. Thank you for sharing your knowledge with us.”

Derrell Nix

Transportation Supervisor LEUSD

LaTonya Washington has provided conferences, workshops and special programs throughout the United States for several years. I can personally speak to the quality and professionalism of her as well as her team. I have personally attended several of her customer culture training sessions in Southern California. Because of the outstanding attention to detail, guiding attendees to levels of understanding and breakthrough, excellent customer service, and smooth execution, I hired them to come to our office for training of our staff. I am happy to say, I am still a happy and satisfied customer, and my staff were the better for it.

LaTonya Washington is personable, interacts with her team in a positive way, and understands diversity. Her team is considerate, operates with a high moral and ethical code and train well.

commissioner kandee lewis

Kandee Lewis

xecutive Director, The Positive Results Corporation